Global Sport Group to Handle Brand and Image Rights
Project for Roberto Carlos

Brazilian National Team and Real Madrid superstar Roberto Carlos selects Global Sport Group to handle his brand and image rights project worldwide.

New York, New York. June 28, 2004. Global Sport Group, LLC, the international player representation company, today announced that it has been engaged by Roberto Carlos to assume the management of his brand and image rights.

Roberto Carlos, the powerful left-footed defender, known for his exciting attacking play out of the back and spectacular free-kicks, is widely recognized as one of the greatest players in the world today. Leaving Inter Milan in 1997 to become one of the most visible and adored figures on star-studded Real Madrid, Roberto Carlos helped lead his team to three European Cup titles and three league titles, at the same time bringing home two World Cup titles with the Brazilian National Team.

"Roberto Carlos is one of the most powerful international brands in professional sports today," said Shep Messing, Managing Director of Global Sport Group. "Roberto is a dominant figure in international soccer and he has exceptional appeal to a broad demographic. We believe that there is tremendous untapped potential in associating the Roberto Carlos brand with leading products and services all over the world," added Messing, who was, himself, a well-known sports celebrity, playing alongside soccer legends Pelé and Franz Beckenbauer on the New York Cosmos.

Roberto Carlos is currently featured in advertising campaigns by both Nike and Pepsi Cola. Mr. Messing has indicated that Global Sport Group will begin by conducting a 90-day review of all of Mr. Carlos' current relationships and open discussions with major sponsors in key new categories, including financial services, automotive, telecommunications, and consumer electronics.

* * * * *

Global Sport Group (www.globalsportgroup.com) is an international management firm that offers player representation, brand management and comprehensive wealth management for professional athletes. Using this integrated approach, Global helps players enhance their value in the marketplace, capture that value and maximize their wealth - during and beyond their playing careers. These services are delivered with uncompromising integrity, honesty and un-conflicted advocacy of its clients' best interest.